Hi, I'm Lucy — ex-recruiter, career coach, and business owner.

I spent 8 years inside the recruitment industry watching talented people get overlooked. Not because they weren't good enough — but because they didn't know how the game was actually played.

So I left. Started talking about what really happens behind closed doors. Built an audience of over half a million people across YouTube, LinkedIn, and Instagram. And started coaching people on what actually works in modern job searching.

Then coaches started asking how I built the brand itself. So I built a programme for that too.

Today I run two worlds — one for job seekers who are done playing by rules that don't work, and one for coaches who are ready to build something that consistently brings clients to them.

If either is you — you're in the right place.